Corporate philanthropy enables a company to support an association while benefiting from a tax advantage provided for by law. It's a simple, regulated approach that's perfectly suited to companies that want to take concrete action, without getting involved in a purely advertising-based approach.
Unlike sponsorship, corporate philanthropy is based on a clear principle: it is a way of giving something back to the community. donation, without any significant commercial consideration. The company is not “buying” visibility. It is contributing to a project of general interest.
Support a humanitarian association such that Helping Hands is part of this charitable approach.
What are the tax benefits of corporate sponsorship?
In France, corporate philanthropy gives rise, in principle, to a tax deduction. tax reduction of 60 % of the amount of the donation.
Two ceilings must be taken into account:
- 20 000 €
- or 0.5 % of sales excluding tax
The most advantageous ceiling applies.
If the amount of donations exceeds this threshold, the excess can be carried forward to subsequent years, in accordance with current tax rules.
In concrete terms :
- Donation of €1,000 → tax reduction of €600 → actual cost €400
- Donation of €5,000 → tax reduction of €3,000 → actual cost €2,000
This mechanism makes sponsorship accessible, even for very small businesses and SMEs.
Patronage and sponsorship: not to be confused
This is an important distinction.
- Sponsorship : donation with no significant advertising compensation → tax reduction possible.
- Sponsorship commercial operation with proportional visibility → different tax treatment.
An association can of course thank a company or mention its support. But if the quid pro quo becomes advertising and measurable, the framework changes.
The spirit of sponsorship remains that of a responsible commitment.
Why support Helping Hands?
Helping Hands takes concrete action in the field of education and food. The projects are identified, monitored and focused on the real needs of the children.
Depending on the direction you choose, sponsorship can contribute to :
- financing school canteens
- supporting a teacher's salary
- buy school supplies
- participate in the construction or renovation of a classroom
For a company, this means supporting a specific project, with a measurable impact and no red tape.
How do you set up a corporate sponsorship programme?
The process is simple.
- Define the amount of the donation and its frequency (one-off or annual).
- Make the donation via the appropriate channel.
- Receive a tax receipt issued by the association.
- Keep this document in the accounting file.
The tax receipt shows the identity of the association, the amount of the donation and the date of payment. It is the supporting document in the event of an audit.
A coherent CSR approach
Corporate sponsorship is not just about tax optimisation. It is part of a socially responsible approach.
For a company, supporting an association can :
- strengthen internal cohesion
- giving meaning to a CSR strategy
- create a dynamic of commitment among employees
The most important thing is consistency. Sponsorship works when it is truly in line with the company's values.
In a nutshell
Corporate sponsorship for an association is based on three simple elements:
- a donation with no significant commercial consideration
- a tax reduction of 60 % within the legal limits
- a clearly identified project of general interest
Helping Hands favours a human-scale approach, transparent, and focused on concrete action.
👉 Make a donation :
https://helpinghands.fr/en/make-a-donation/
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